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ASHE ENERGY

  • Dates: January 2018 - April 2018

  • Position: Graphic Designer

  • Client: Ashe Energy

BACKGROUND

I was given a creative challenge in which I pitched a new brand identity and content strategy for the luxury energy drink, ASHE. I drew on brand’s name and accompanying history the deals with Yoruba religious systems. I sought balance between images that told the history of the brands origin and the power the stakeholders wanted to convey.

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SELECT EARLY PROCESS ITERATIONS