OBJECTIVE

I had the opportunity to collaborate with the National Center for Institutional Diversity Engagement Department to create social media campaign for the Diversity Scholars Program to compete for a broadcast ad-slot through the Kodak Advertisement Competition.  The brief called for a fresh take on its successful, 12 year-old brand to raise brand capital before a large-scale fundraising push.  Most importantly, the core of diversity, positivity and collaboration had to shine through.

STRATEGY

We decided to create a daily countdown that completed an entire picture to parallel what the Network's goals are. The focus was on recognizable imagery that relates to each discipline. The tone is innovative and constructivist.

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