NCID DIGITAL CONTENT
OBJECTIVE
I had the opportunity to collaborate with the National Center for Institutional Diversity Engagement Department to create social media campaign for the Diversity Scholars Program. The brief called for a fresh take on its successful, 12-year-old brand to raise brand capital before a large-scale fundraising push. Most importantly, the core of diversity, positivity, and collaboration had to shine through.
STRATEGY
We decided to create a daily countdown that completed an entire picture to parallel what the Network's goals are. The focus was on recognizable imagery that relates to each discipline. The tone is innovative and constructivist.
